Supergreat Socials

Branding

Client: Supergreat App
Roles: Art direction, illustration, graphic design
Year: 2019-2021

Supergreat’s primary social platform is on Instagram, which acts as an extension of the app’s community experience. In addition to news and updates on the app, Supergreat’s followers can keep up to date on upcoming live shopping events, new beauty rewards, and brand partnerships.

Design played a large role in keeping the brand’s voice cohesive across all platforms. The visual world was adaptable to promote other beauty brands and talent, while maintaining a recognizable “Supergreat” tone overall. The results were always fun, bold, and experimental.